Pure Tibetan was founded to capture the primal emotion of Tibet. We send the blessings, hope and good luck from the Potala Palace to everyone who lives in Wishes.

We all yearn to find a spiritual sanctuary in this ever-changing world, a place apart from the hustle and bustle where we can cleanse our souls. At an altitude of 4,000 meters, the loftiest spirit and primordial energy in the world are born. Tibet is such a holy place, the closest to heaven that human can get.

No matter how high-rise buildings gradually encroach upon the azure sky, and how neon lights slowly obscure the brilliant stars, everything in Tibet seems to remain forever slow, as if frozen in time for centuries. Slow living creates great art. Day after day, year after year, Tibetan artisans craft their own works of art, with no worldly distractions, only the serene beauty of their meticulous craftsmanship.

The grandeur of Tibet belongs to the world and all of humanity. Pure Tibetan is committed to discovering art scattered throughout Tibet that contains rich stories, using it as a medium to spread the inner spirit of Tibet to every corner of the world, so that even those who cannot travel there can feel the mythical beauty and its devout beliefs. At the same time, we are committed to improving local livelihoods, ensuring that the peaceful and tranquil lives of the Tibetan people are not disrupted, and allowing more Tibetans who are struggling but full of beauty and hope to be seen by the world.